Founder, Creative Director, Brand Director
Timeline: 2024 to present
Team: Solo + 2 perfectionist cats
Adonis Sugar Kitty is a media brand built around a diabetic cat.
It combines storytelling, health education, and merchandise for a global audience of cat parents, many of them managing feline diabetes with very little reliable guidance available to them.
I built this brand alone, from zero, and I run every part of it.
Community impact
A growing community across all platforms.
More than reach
Substantial engagement.
3-14%
ENGAGEMENT ON BRANDED CONTENT
Benchmark for branded pet and lifestyle content is 1-3%. Ours runs 3% to 14%. That gap is the audience's connection to the brand.
Top Brand Collaborations
Oatly
What started as various organic fan moments, turned into a Berlin HQ collaboration.
Community members reported they switched to or purchased Oatly directly because of the content.
This deal is the model for non-pet brand partnerships: unexpected category, genuine alignment, lifestyle crossover. Proof that ASK delivers conversion, not just views.
13.27%
Engagement Rate – FIRST WEEK
TAVO
Introducing TAVO’s crash-tested Hendrick Bag and stroller system.
Concept: safety-first travel gear framed through lived experience — Adonis and I survived a car accident when he was a kitten, which made TAVO's product genuinely meaningful, not just a spec sheet.
The carousel has a high comments volume and several DMs asking about the brand.
3.86%
Engagement Rate
The Better Cat
We presented the brand into Adonis's existing insulin routine.
Opening with the medical reality, transitioning into mealtime joy with their treats, mono-protein food, and appetite booster.
This is a brand integration format.
It reached an EU-wide cat parent community, with affiliate code for driving direct conversions.
14.35%
Engagement Rate
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